Analisa Jurnal Umum

Label: - Kamis, 16 Oktober 2014


Article Citation:
Daniel Korschun, C.B. Bhattacharya, and Scott D. Swain (2014) Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees. Journal of Marketing: May 2014, Vol. 78, No. 3, pp. 20-37.
Sumber : http://journals.ama.org/doi/abs/10.1509/jm.11.0245

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Dalam jurnal yang bejudul tentang Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees saya dapat menyimpulkan bahwa dalam jurnal tersebut membahas tentang penelitian yang menguji respon karyawan untuk tanggung jawab sosial perusahaan, orientasi pelanggan dan prestasi kerja karyawan.

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Label: - Kamis, 09 Oktober 2014

Article Citation:
Daniel Korschun, C.B. Bhattacharya, and Scott D. Swain (2014) Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees. Journal of Marketing: May 2014, Vol. 78, No. 3, pp. 20-37.

doi:http://dx.doi.org/10.1509/jm.11.0245

 Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Daniel Korschun, C.B. Bhattacharya, & Scott D. Swain
This study examines frontline employee responses to corporate social responsibility (CSR) using a multisourced data set at a Global 500 financial services company.

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